CONTETNTS OF THE CHAPTER
NAME OF THE CHAPTER: DEMAND, LAW OF DEMAND and ELASTICITY OF DEMAND
1. Meaning of demand.
2. Individual demand.
3. Market demand
4. Individual demand curve and market demand curve.
5. Demand schedule & demand curve - Individual and market.
6. Law of demand and its exceptions.
7. Factors affecting Individual and market demand.
8. Change in quantity demanded (Movement along a demand curve)
9. Increase in demand and decrease in demand.
10. Meaning of Elasticity of demand.
11. Degrees of elasticity of demand.
12. Measures elasticity of demand. Percentage and expenditure method.
13. Factors affecting elasticity of demand.
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